Commerce

Best Seller Ribbon

A product photo rising into frame, a corner ribbon sliding in across it, and the name and price chips popping up underneath, the price giving a small pulse once it lands.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Best Seller Ribbon animation

The post for the product that sells itself, when what it needs is the label. The ribbon is the claim, BEST SELLER or STAFF PICK or BACK IN STOCK, and it comes across the corner the way a sticker does on a shelf tag. The name and price go on the chips below, so keep the name to what fits a chip, three or four words, and the price to the figure. The ribbon colour is the band, gold by default.

Where it fits

  • As the feed post for the product that outsells the rest, on the day it is restocked.
  • In a Story that lists best sellers one at a time, one export per product.
  • As a paid square ad, since a best-seller claim is the shortest social proof there is.

Filling it in

Square product photo, cut out or on a plain background, since the ribbon crosses the top corner. Ribbon in two words: BEST SELLER, STAFF PICK, NEW IN. Product name at three or four words and the price as the figure with its currency. The ribbon colour is the band, gold by default.

Format and timing

Best Seller Ribbon is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 1.4 seconds, holds for 1.8 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Ribbontext
  • Product nametext
  • Pricetext
  • Product photoimage
  • Ribbon colourcolor

Questions about Best Seller Ribbon

Which corner does the ribbon cross?

The top left, sliding in from outside the frame and settling across the corner of the photo. Keep that corner of the shot clear of anything you need seen.

Does the price do anything?

It pops up on its chip after the name, then gives two small pulses once the ribbon has settled, so the eye ends on the figure.

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