CaliberVisual
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For ecommerce brands

Animations for ecommerce brands

Flash sales, discount codes, price drops, reviews and social proof. The small, frequent assets a shop actually posts.

Start freeBrowse all 207 animations

In short

CaliberVisual is a browser-based animation library for online shops. You pick an animation such as a flash-sale banner, a discount code, a price drop, a five-star review or a just-bought notice, set your own copy and brand colours, and export MP4 for a paid social placement, GIF for an email, or a transparent MOV to lay over product footage. It replaces the round trip to a designer for the small, frequent assets a shop posts every week and needs by Thursday.

Animations here
25
In the library
207
Export
MP4, GIF, MOV (alpha)
Frame rate
24, 30 or 60 fps
Resolution
720p to 4K
Editing
In the browser

What ecommerce brands put on screen

Sales with a clock on them

Urgency is the thing motion does that a static graphic cannot. A countdown that is genuinely counting, a code that lands, a number of places that is visibly finite.

The product, priced

What the thing costs, what it used to cost, what it comes with. These are the assets that carry a catalogue post rather than a brand post.

Proof somebody else already bought it

Reviews, live purchase notices and trust marks. The least glamorous animations in the library and, on a product page or a paid placement, usually the ones that move the number.

Reasons to finish the checkout

The last objections: postage, how many steps are left, how much stock there is, what could be added for a little more.

Launches and campaign frames

Full-frame pieces that carry a post on their own. A launch, a story-shaped sale, a ticker for a banner, a drop announcement.

How to make an animated sale banner for a shop

  1. 01

    Pick the offer you are running

    A flash sale, a discount code, a price drop, a countdown, a review card. Each one is built around the number a shopper is looking for.

  2. 02

    Set your copy and your brand colours

    Type in the product, the price and the code, then apply your brand kit so the asset sits next to your others in a feed without clashing.

  3. 03

    Export for where it is going

    MP4 for paid social and site banners, GIF for the email, MOV with alpha if it is laying over product footage.

How these land in your workflow

  • Feed, story and squarePreview at 16:9, 1:1 and 9:16 before you export, so a story asset is not a feed asset with the top and bottom guessed at.
  • GIF for emailThe one format an email client will actually animate. A moving discount code in a campaign is a GIF, not a video.
  • MOV over product footageA real alpha channel, so a price tag or a badge sits on the product shot instead of in a box beside it.
  • Re-export per campaignThe copy is a field. Twenty percent becomes thirty, the code changes, the deadline moves. Reopen, edit, export.

Questions ecommerce brands ask

Can I put one of these in an email campaign?

Yes, by exporting GIF. Email clients will not play a video inline but they will animate a GIF, which is why a moving discount code in a campaign is always a GIF. Keep it short and it stays small enough not to hurt delivery.

Does this work with Shopify?

It exports ordinary files, so yes in the sense that matters. An MP4 uploads to a Shopify banner or a product page section, a GIF goes in the email, and both go straight into Meta or TikTok ads. There is no app to install and no store connection to authorise.

I need the same asset for twelve products. How bad is that?

It is a text field and an export each time. Open the animation, change the product name and price, export, repeat. The layout absorbs different lengths of copy, which is the part that usually breaks a duplicated template.

Will these use my brand colours and font?

Yes. Save a brand kit once and it recolours and retypes any animation you open. That matters more here than anywhere else, because a shop's assets sit next to each other in a feed, where a mismatched accent colour is the first thing a customer notices.

Can I use the exports in paid ads?

Yes. Exports are yours to run as paid media, including on behalf of a client. There is no per-use licence and nothing to clear.

The shelves this page draws from

Commerce21Promo18Social18Testimonial1

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