Commerce

Per Day Price

A daily price landing large, a row of dots filling in beneath it for the days, and the billed line settling under that.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Per Day Price animation

The subscription card for a price that sounds better divided: a membership, a tool, an app with a monthly bill. The dots are what stop the per-day figure from floating free of the term, and the caption underneath has to carry the real charge and its cadence. Per-day framing with the actual billed amount missing is the single fastest way to turn a good offer into a complaint.

Where it fits

  • As the subscription card for a price that sounds better divided.
  • On a membership, a tool or an app with a monthly bill.
  • In an app store promo, as the value frame.

Filling it in

The caption has to carry the real charge and its cadence: Billed $29.70 monthly. Per-day framing with the billed amount missing is the fastest way to turn a good offer into a complaint. The kicker is the comparison, LESS THAN A COFFEE, and the dot colour is the row of days.

Format and timing

Per Day Price is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 1.0 seconds, holds for 2.2 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Daily pricetext
  • Captiontext
  • Dot colourcolor

Questions about Per Day Price

What are the dots for?

They stand for the days in the term, filling in beneath the daily price. They are what stop the per-day figure floating free of the month it belongs to.

Is the daily figure a counter?

No. It lands as text, so write it with the unit, $0.99/DAY. A rolling price would look like it was still being decided.

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