Promo

New Colours

An overlay for new colourways, where five swatches float in and settle into a row, followed by a Shop now button.

Duration
3.5s
Frame
640 × 360
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the New Colours animation

Use it when a product comes back in new colours and you want the range seen at once. Five swatches float in and settle into a row, with your headline and a button to shop. Change Headline, Button and Button colour. There are always five swatches, so keep Headline in line with that or leave the number out. The on-screen button is a picture of one, so orders still come through your store.

Where it fits

  • Over a rack or flat lay of the new colours, as you introduce them.
  • At the end of a product video, sending viewers to the full range.
  • In a launch-day clip, while you hold up each colour in turn.

Filling it in

Headline names the count, so write New colours in if your range isn't five. Keep Button short, such as Shop colours. Take Button colour from one of the new shades.

Format and timing

New Colours is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3.5 seconds at 30 frames per second. It arrives in 2.0 seconds, holds for 0.5 and clears in 1.0, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan. The free plan shows a watermarked preview.

What you can edit

  • Headlinetext
  • Buttontext
  • Button colourcolor

Questions about New Colours

What can I change?

Headline, Button and Button colour. The five swatches are part of the design and keep their own colours.

Does the button link to my shop?

No. It's a graphic in your video. Viewers still shop through your link.

What size is it?

640 x 360, a 16:9 overlay with a transparent background, so it sits over your footage. It runs for 3.5 seconds.

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