Promo

Scroll Cue

Prompt a swipe or scroll with a restrained cue that moves the viewer onward without covering the content they are leaving.

Duration
3s
Frame
640 × 360
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Scroll Cue animation

Scroll Cue is a utility overlay for Stories, landing-page captures and vertical tutorials. Change the label to the actual gesture and destination, whether that is swipe for the link, scroll for details or continue below. Keep it near the relevant edge of the frame and use it once; repeated prompts quickly become visual noise.

Where it fits

  • At the end of a Story, over the last frame, pointing to the link sticker.
  • On a website capture in an ad, prompting the scroll to the section below.
  • In a vertical tutorial, moving the viewer on to the next part.

Filling it in

Say the gesture and the destination in the label: SWIPE UP FOR THE LINK or SCROLL FOR PRICES. Keep it near the edge the gesture happens on. Use it once per clip. A cue that repeats every few seconds becomes noise the viewer learns to ignore.

Format and timing

Scroll Cue is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What you can edit

  • Labeltext

Questions about Scroll Cue

Is swipe up still a thing on Instagram?

Stories now use a link sticker rather than a swipe, so write the label to match: TAP THE LINK STICKER. The cue itself still points the eye to the right place.

Which direction does the cue animate?

Upward by default, which suits a scroll or a swipe up. Rotate the exported layer in your editor to point it down or sideways for a different gesture.

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