Promo

Launch Radar

Put a launch date on the radar with a locked-in message that feels anticipatory without revealing the whole release.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Launch Radar animation

Launch Radar suits teaser campaigns, product drops and event save-the-dates. Use the headline for the promise, the detail for an unambiguous date and the kicker for the current state: confirmed, incoming or now tracking. Its circular motion can bridge from mysterious early footage into a more detailed reveal later in the campaign.

Where it fits

  • As the first teaser post of a launch campaign, giving the date and nothing else.
  • As a save-the-date for an event or a livestream premiere.
  • As a bridge in a longer campaign edit, between teaser footage and the reveal.

Filling it in

Put the promise in the headline, DROPPING FRIDAY, and an unambiguous date in the detail, with the month written out if your audience spans regions. The kicker is the state of play: LOCKED IN, INCOMING, CONFIRMED. The radar sweep is the mood, so resist adding a product photo.

Format and timing

Launch Radar is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What you can edit

  • Kickertext
  • Headlinetext
  • Detailtext
  • Accentcolor

Questions about Launch Radar

Can I use it after the launch has happened?

It reads as anticipation, so it looks odd after the fact. Once the thing is out, switch to a product hook or a spec card that shows what shipped.

Does the radar loop?

The sweep completes a rotation over the clip. Looping the exported clip works if you cut it at the end of a sweep; the type will re-enter each time.

More promo animations