Social

This Or That

Two bars growing out from the headline, each carrying its option, one of them holding the accent.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the This Or That animation

The comment-driver for a square post, where the argument is the engagement. Pick two options someone can hold an opinion about in a second, a real either-or rather than a preference nobody will defend. The leading bar takes the accent, so set it to the option you expect to win, or leave both neutral if you would rather not tip it.

Where it fits

  • As the comment-driver for a square post, where the argument is the engagement.
  • On a versus post between two products or two takes.
  • In a community feed, as the weekly pick.

Filling it in

Pick two options someone can hold an opinion about in a second, a real either-or rather than a preference nobody will defend. The leading bar takes the accent, so set it to the option you expect to win, or neutralise it if you would rather not tip the vote. The kicker says what to do.

Format and timing

This Or That is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 1.5 seconds, holds for 2.1 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Headlinetext
  • Option Atext
  • Option Btext
  • Leading barcolor

Questions about This Or That

Which bar gets the accent?

Option A's. Put the side you expect to lead there, or set the leading bar colour to match the other bar if you want them level.

Does it show results?

No. It asks. For publishing the result, the poll cards with counters are the follow-up.

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