Introduce an Instagram account with the creator's name, handle and portrait, in a follow card that feels native to vertical content.
Instagram Follow works at the opening of a Reel, after a collaboration credit or near the final call to action. Use a recognisable profile image and the handle exactly as it appears on Instagram. The display name can carry the person's name, studio or series, helping viewers know why the account is worth finding.
Use the display name as it appears on the profile and the handle with the @ included. The avatar should be the same image as the profile picture, cropped square, so the card looks like the real account. Keep the name to a person or a studio rather than a slogan.
Instagram Follow is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.4 and clears in 0.7, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
It borrows the shape without copying the interface. The card reads as an Instagram follow prompt but is not a screenshot of the app, which keeps it usable in ads.
The fields are plain text, so any handle works. The styling leans Instagram, so if the platform matters there are follow cards drawn for TikTok and YouTube in the Subscribe category.
