Commerce

Discount Code

A discount code typing itself into a mono field, with a copy chip alongside that ticks over to a check.

Duration
3s
Frame
640 × 360
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Discount Code animation

For the last seconds of a haul, a review or an ad read, where the code is the only thing anyone needs to retain. Typing it a character at a time buys the viewer the beat they need to reach for a screenshot. Keep it short and unambiguous — a code with both a zero and an O in it costs more orders than a clever one wins.

Where it fits

  • In the last seconds of a haul or a review, with the code the only thing to retain.
  • At the end of an ad read, holding the code long enough for a screenshot.
  • On a Story, over a product, with the code typing in.

Filling it in

Keep the code short and unambiguous. A code with both a zero and an O costs more orders than a clever one wins. The caption says what it does, 20% off everything with my code. The copy chip colour is the accent that ticks over to a check.

Format and timing

Discount Code is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.2 seconds, holds for 2.0 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Codecounter
  • Captiontext
  • Copy chip colourcolor

Questions about Discount Code

Does the code type in one character at a time?

Yes. The counter field types it into the mono field letter by letter, which buys the viewer the beat they need to reach for a screenshot.

Can the code include lower-case letters?

Yes, though most stores are case-insensitive and upper case reads better in a mono field. SAVE20 is easier to type from a screenshot than save20.

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