An after surface revealed out of the before one by a sliding soft-edged wipe, the labels handing off at the front.
The transformation post — beauty, fitness, renovation, detailing — anywhere the claim is a period of time. The wipe runs at a constant rate because this is the one case where linear is the read: it is a reveal, not a movement. Both photo slots compose empty, so the claim and the labels carry the frame before the shots are graded.
The claim is a period of time, 6 WEEKS, and the labels stay as BEFORE and AFTER. The credit carries the studio or the client's handle. Both photo slots compose empty, so the claim and the labels carry the frame before the shots are graded. Match the two photos in framing and light.
Before After Wipe is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4.4 seconds at 30 frames per second. It arrives in 0.0 seconds, holds for 3.8 and clears in 0.6, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
Because this is a reveal, not a movement. A linear wipe is the one case where the eye reads it as uncovering, and an eased one would look like the after photo sliding in.
Same angle, same distance, same light. The wipe only lands when the two photos line up, so shoot the after from where you shot the before.
