Commerce

Stock Burndown

A unit count falling to the figure that is left, with the rail behind it draining to the same value.

Duration
4.4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Stock Burndown animation

The scarcity post, for a number that is low enough to matter. The count and the rail run off one value, so the bar cannot read comfortable while the figure says twelve. Put the restock date in the deadline line rather than a bare hurry: someone who knows it is three weeks out orders today, someone told to hurry scrolls.

Where it fits

  • As the scarcity post for a number low enough to matter.
  • In a Story during the last day of a run.
  • On a product page, as the live-looking count.

Filling it in

The counter falls to the figure you type, so enter the real units left. Put the restock date in the deadline line rather than a bare hurry: someone who knows it is three weeks out orders today. The unit line says what is being counted.

Format and timing

Stock Burndown is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4.4 seconds at 30 frames per second. It arrives in 1.8 seconds, holds for 1.7 and clears in 0.9, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Kickertext
  • Units leftcounter
  • Unittext
  • Deadlinetext
  • Product photoimage

Questions about Stock Burndown

Does the rail match the number?

Yes. The count and the rail run off one value, so the bar cannot read comfortable while the figure says twelve.

Should I re-export as stock changes?

Yes. A scarcity graphic that is out of date costs more trust than it buys. Render a new one at each meaningful drop rather than leaving twelve on screen at four.

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