Commerce

Was / Now Price Drop

A bar drawing through the old price, both leaving together, and the new price dropping into the gap with the saving chipped on after.

Duration
4s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Was / Now Price Drop animation

The price-drop card for a reduction that happened, where the previous figure is worth showing rather than implying. The saving chip is the last thing on screen and the first thing checked, so the arithmetic has to hold — old minus new, written out. Anchor against a price you actually charged; a struck-through number invented for the graphic is the kind of thing consumer regulators and comment sections both enjoy.

Where it fits

  • As the vertical price-drop card for a reduction that happened.
  • In a Story on the first day of a sale.
  • On a product clip, as the price beat.

Filling it in

The saving chip is the last thing on screen and the first thing checked, so the arithmetic has to hold: old minus new, written out as SAVE $120. Anchor against a price you actually charged. A struck number invented for the graphic is what consumer regulators and comment sections both enjoy. The strike colour is the bar.

Format and timing

Was / Now Price Drop is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 4 seconds at 30 frames per second. It arrives in 2.9 seconds, holds for 0.3 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Wastext
  • Nowtext
  • Savingtext
  • Strike colourcolor

Questions about Was / Now Price Drop

How is this different from the square price drop?

This is vertical with no photo, for a Story: the old price is struck, both figures leave, and the new price drops into the gap. The square one holds a product photo and counts the new price in.

Can the saving be a percentage?

Yes. SAVE 48% fits the chip. Cash reads bigger on a high price and percent on a low one; pick whichever sounds larger out loud.

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