Move from the problem to the product to the result in one arc, so the outcome reads as caused by the fix rather than just stated after it.
Problem, Product, Result is a short-form case study: state the problem in language a prospect would recognise as their own, name the product that answers it, then close on a result concrete enough to be checked. Use a real before photo and a real product photo rather than stock imagery, and keep the result line to a figure or outcome, not a slogan. It works as a stand-alone ad or as the opening beat of a longer testimonial.
State the problem in language a prospect would recognise as their own, name the product that answers it, and close on a result concrete enough to be checked: 3X SALES, not transformed. Use a real before photo and a real product photo, and write the button as the next step.
Problem, Product, Result is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 9 seconds at 30 frames per second. It arrives in 1.5 seconds, holds for 6.1 and clears in 1.5, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
Because it is three scenes, not one. Problem, product and result each need a beat to read, and compressing them makes the result look stated rather than caused.
The slot composes empty, so the card still runs. A plain colour behind the problem text reads fine, though a real photo of the old way is what makes the arc land.
