Promo

Price Strike Swap

A rule drawing across the old price, an arrow following it, and the new price dropping into the row beside them.

Duration
3s
Frame
640 × 360
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Price Strike Swap animation

The price-drop row for a product whose old number is worth showing: a reduction that happened, rather than a permanent strike-through. The rule is sized to cross the price as written, so a much longer figure wants checking once in the preview. Put the real previous price in: the badge does the arithmetic on screen, and a struck number nobody ever charged is the fastest way to lose a returning buyer.

Where it fits

  • As the price-drop row for a product whose old number is worth showing.
  • As an overlay in a product video at the price moment.
  • In a clearance clip, one row per item.

Filling it in

Put the real previous price in, since the badge does the arithmetic on screen and a struck number nobody ever charged is the fastest way to lose a returning buyer. The rule is sized to cross the price as written, so check a much longer figure in the preview. The badge is the percentage.

Format and timing

Price Strike Swap is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 1.1 seconds, holds for 1.5 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Old pricetext
  • New pricetext
  • Badgetext

Questions about Price Strike Swap

Does the badge calculate the percentage?

No. You type it. Work it out from the two prices and enter it with the minus sign, -38%, so it agrees with the figures beside it.

Is there a colour field?

No. The rule, arrow and badge take their palette from the source. Edit the Lottie for a brand tint.

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