Promo

Three-Act Spot

Four beats under one running rail: the hook, three reasons, a review with its score, then the offer and the button.

Duration
11s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Three-Act Spot animation

The direct-response spot in full, for a product that needs an argument rather than a look. Use a real review and a real reviewer. The quote panel is the only social proof in the clip, and an invented one is what makes the whole spot read as an ad. Three reasons, one claim each, each of them provable.

Where it fits

  • As the direct-response spot in full, for a product that needs an argument rather than a look.
  • As a square paid ad with the review as the proof beat.
  • On a product page, as the looping pitch.

Filling it in

Use a real review and a real reviewer, since the quote panel is the only social proof in the clip and an invented one makes the whole spot read as an ad. Three reasons, one claim each, each provable: Cotton milled in Portugal. The offer caption carries the window and the code. The rail colour runs through all four beats.

Format and timing

Three-Act Spot is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 11 seconds at 30 frames per second. It arrives in 4.8 seconds, holds for 3.6 and clears in 2.7, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Hook kickertext
  • Hooktext
  • Reasons kickertext
  • Reason 1text
  • Reason 2text
  • Reason 3text
  • Review counttext
  • Scoretext
  • Quotetext
  • Reviewertext
  • Offertext
  • Offer captiontext
  • Buttontext
  • Product photoimage
  • Reviewer photoimage
  • Rail colourcolor

Questions about Three-Act Spot

Why is the review in the middle rather than the end?

Because the reasons make claims and the review backs them before the offer asks for anything. Proof before price is the order a buyer needs.

Can I cut it down to one beat?

Yes. Each panel is self-contained under the rail, so trim the exported clip to the hook or the offer in your editor. The full arc is the spot; a beat of it is a card.

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