A product plate settling behind a loupe ring that holds the same cloth closer in.
The texture post: a fabric, a grain, a finish that a catalogue shot flattens out. Load the close-up with a macro shot of the same material rather than a crop of the main photo, which reads soft the moment it is scaled. The spec line is the sell here: mill, weight and care do more for a considered buyer than an adjective.
Load the close-up with a macro shot of the same material rather than a crop of the main photo, which reads soft the moment it is scaled. The spec line is the sell: mill, weight and care, Milled in Biella, 320gsm, machine wash cold. No colour field.
Material Detail is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4.2 seconds at 30 frames per second. It arrives in 1.5 seconds, holds for 2.0 and clears in 0.7, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
A round window over the product plate that holds the close-up. It reads as a magnifier, so the second image should be the same cloth much closer.
The ring composes as a plate, but the point of the card is the texture. Shoot a macro on a phone if you have to; it will beat a crop.
