About the Campaign Lift animation

One result, for an agency posting proof rather than a case study. The counter and the bar are aimed at the same number, so they cannot disagree — a figure that outruns its own chart is the fastest way to lose a prospect. Name the comparison in the footer: a lift with no baseline and no period is a number, not a result.

Where it fits

  • As proof rather than a case study, on an agency's feed.
  • In a pitch video, as the one number.
  • On a results page, as a looping stat.

Filling it in

The counter climbs to the lift you type, so write it with the plus sign and the percent. Name the comparison in the footer, Q3 vs Q2, paid social, because a lift with no baseline and no period is a number, not a result. The bar colour is the overtaking bar.

Format and timing

Campaign Lift is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.3 seconds, holds for 2.3 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Liftcounter
  • Footertext
  • Bar colourcolor

Questions about Campaign Lift

Do the counter and the bar agree?

Yes. Both are aimed at the same number, so the figure cannot outrun its own chart. That is the point of pairing them.

Can I show a decrease, such as cost per lead down 40%?

The bar overtakes upward, so it reads as growth. For a cost going down, phrase it as the positive: efficiency up 67%. Or use a plain counter card.

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