Social

Save This

A bookmark filling as it is pressed, for the posts people should keep rather than merely watch.

Duration
3s
Frame
640 × 360
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Save This animation

Saves keep a post surfacing for a fortnight after it lands, which makes this the ask to attach to a reference: a checklist, a recipe, a set of settings. Say in the second line what they will want it for; “later” is doing no work on its own. It reads at overlay size, so it can sit in a corner while the useful part of the video plays.

Where it fits

  • In the corner of a checklist or a recipe video, while the useful part plays.
  • At the end of a settings tutorial, asking people to keep it.
  • On a reference post that should keep surfacing for a fortnight.

Filling it in

The headline is the ask and the second line is the reason: You will want this later does no work on its own, so say what for. Save it for the dose chart. Save it for the export settings. The accent tints the bookmark as it fills.

Format and timing

Save This is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.7 seconds, holds for 1.3 and clears in 0.9, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Headlinetext
  • Sub linetext
  • Accentcolor

Questions about Save This

Why ask for a save rather than a like?

Because saves keep a post surfacing in feeds well after it lands, where a like is a moment. For a reference, a save is the action that pays off.

Where should it sit in the frame?

A corner, at overlay size, so the useful part of the video stays clear. It reads small, which is the point; it is a reminder rather than a card.

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