Commerce

Drop Lookbook

Three product shots taking the frame in turn, each with its own line, closing on an end card with the button.

Duration
10s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Drop Lookbook animation

The lookbook carousel as one clip, for a drop small enough to show whole: three pieces, not thirty. Write each line as the piece and its price on one row: the shot already answers what it looks like, so the line only has to answer what it is and what it costs. The end card is the only place the ask appears, so let its caption carry the reason to act. Free shipping this week does more work than shop now.

Where it fits

  • As the lookbook carousel in one clip, for a drop small enough to show whole.
  • As a feed post at launch, three pieces then the ask.
  • In an email hero, looping the drop.

Filling it in

Write each product line as the piece and its price on one row: Cloud Runner Tee, $128. The shot already says what it looks like. The end card is the only place the ask appears, so let its caption carry the reason: Free shipping this week does more work than shop now. Three square photos.

Format and timing

Drop Lookbook is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 10 seconds at 30 frames per second. It arrives in 6.0 seconds, holds for 1.2 and clears in 2.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Kickertext
  • Product 1text
  • Product 2text
  • Product 3text
  • End card headlinetext
  • End card captiontext
  • Buttontext
  • Photo 1image
  • Photo 2image
  • Photo 3image
  • Button colourcolor

Questions about Drop Lookbook

Why ten seconds?

Because three products each get a beat and the end card gets one more. Each shot has to hold long enough to read the line under it, and the ask needs its own frame.

Can I show more than three products?

Not on this card. Three is the size a drop can be shown whole. For thirty pieces, pick three and let the button say shop all.

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