Promo

Scratch Code

Reveal a promotion code as if scratching a physical card, pairing the code with the offer it actually unlocks.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Scratch Code animation

Scratch Code adds a small interaction to welcome offers, event giveaways and subscriber rewards. Keep the hidden code short, write the discount or benefit in full and show the reveal long enough to copy. It works well after a verbal setup, when the audience already knows why the reward is being offered.

Where it fits

  • In a welcome video for new subscribers, revealing their first-order code.
  • At an event, on screen, as the giveaway code for the room.
  • In a Story after a spoken setup, with the code held long enough to copy.

Filling it in

Keep the code short and uppercase, SAVE30, and write the offer in full underneath: 30% OFF FIRST ORDER. The kicker can say YOUR CODE or who it is for. Hold the final frame in your edit for a few extra seconds so people can type it, and say the code out loud too.

Format and timing

Scratch Code is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 1.0 seconds, holds for 1.8 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Kickertext
  • Codetext
  • Offertext
  • Accentcolor

Questions about Scratch Code

Is the scratch actually interactive?

No. It is an animation of a scratch, timed so the code appears under the moving patch. The viewer watches it; they do not scratch it. That is what makes it work in video.

Can I put a URL in the offer line?

Yes, but keep it short. The line holds about twenty-five characters, so a branded path such as shop.co/welcome fits where a full address would not.

More promo animations