A single button that draws focus as an arrow slides in beside its label, pointing viewers to one next step.
Use it when a video has one thing to ask, such as grabbing a free guide or an app. The pill appears first, the label settles, then a small arrow moves into a recessed window at its side. Change Button to your own call to action and set Button colour to your brand. Two or three words fit the pill best. It only shows the ask, so viewers still download through your link or store page.
Start Button with a verb, for example Get the guide or Try it free. Pick a Button colour that stands apart from your footage so the pill reads at small sizes.
Pill Focus CTA is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3.5 seconds at 30 frames per second. It arrives in 1.6 seconds, holds for 1.1 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan. The free plan shows a watermarked preview.
Button and Button colour. The arrow and the pill shape stay the same.
It's 640 x 360, a 16:9 overlay with a transparent background, so it sits over your footage. It lasts 3.5 seconds.
No. It's a graphic in your video. Put the real link in your caption, description or bio.
