A three-second product open built to stop the scroll: a kicker, a bold headline and a price tag landing before anyone can swipe past.
Product Hook is the first beat of a product ad, not the whole thing: the kicker sets context, the headline carries the drop or restock, and the price tag closes it before attention moves on. Keep the headline to a word or two that reads instantly, use a real product photo, and let the price tag colour match the rest of the campaign. Cut straight from it into footage or a second card. It is built to open, not to hold.
Keep the headline to a word or two that reads instantly and put the context in the kicker: NEW DROP, RESTOCK, LAST CHANCE. The sub line carries the detail and the price tag closes the beat. Use a real product photo and match the tag colour to the campaign. It is built to open, not to hold.
3-Second Product Hook is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 3 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.3 and clears in 0.9, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
Because that is how long a scroll gives you. The hook exists to stop the thumb, and the footage after it does the selling. Anything longer is asking for attention it has not earned yet.
Not really. It has no call to action beyond the price. Cut into product footage or a second card, and put the link ask there.
