A colourway launch that cuts through your product in each shade, then settles into a four-colour grid.
Made for launching a product that comes in several colours, so viewers see every option in one clip. Photos flick past as a fast deck with each colour's name, then resolve into a grid of all four. Add a photo for each colour and set both names: Colour 1 (grid) and Colour 1 (deck) label the same shade in each view, and so on up to Colour 4. Change Headline to the count or a short launch line. Shoot all four photos from the same angle and distance so the cuts line up.
Keep the grid and deck names identical unless the grid needs a shorter version. Headline reads best as a count, like Three colours. Name each shade in one word, like Moss or Sand.
Colourways is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 5 seconds at 30 frames per second. It arrives in 2.7 seconds, holds for 1.1 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan. The free plan shows a watermarked preview.
Four, one per colour, from Colour 1 photo to Colour 4 photo.
Headline and a grid name and a deck name for each colour.
1080 x 1920, 9:16 portrait, with a transparent background, so it sits over your footage. It lasts 5 seconds.
