A row of colourways orbiting the product, one ring closing on the shade the post is about.
The colourway announcement: a restock in new shades, a seasonal palette, a made-to-order range. Only the selected swatch is ringed, so set it to the colour of the product actually in the photo or the frame contradicts itself. Say how long in the caption: a colourway post without a deadline is a catalogue page.
Set the selected swatch to the colour of the product actually in the photo, or the frame contradicts itself. Say how long in the caption, three days only, because a colourway post without a deadline is a catalogue page. The headline can be the offer or the range name.
Colourway Drop is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4.2 seconds at 30 frames per second. It arrives in 1.8 seconds, holds for 1.5 and clears in 0.9, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
Only the selected one is a field. The others are fixed in the source, so they stand for the range rather than reproducing it. Edit the Lottie to match your exact palette.
A cut-out on a plain background, since the swatches orbit close to it. The selected ring closes near the product, so a clean silhouette keeps the frame legible.
