An arrow dropping into a tray, for the lead magnet that has to be free before it is anything else.
The barrier is rarely the offer, it is the sign-up, so if there is no email wall then say so in the second line. Use it in the last seconds of a tutorial, when the thing being offered is the thing just demonstrated. The chevron nudges twice on the hold so the card keeps asking without repeating itself.
The headline names the thing, FREE GUIDE or FREE PRESET, and the sub line removes the barrier: Link in bio, no email needed. If there is no sign-up wall, say so; that is usually the objection. The chevron nudges twice on the hold so the card keeps asking without repeating itself.
Free Download is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.7 seconds, holds for 1.3 and clears in 0.9, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
No. Say what is true. Link in bio, one email and it is yours is still a good line, and an honest one is worth more than a click that ends in annoyance.
The arrow dropping into a tray reads as a download, so it suits anything delivered as a file. Change FREE to the price if the thing is paid; the mechanism does not mind.
