Commerce

Launch Ad

A ten-second vertical ad that cuts from hook to product, price and code on a steady beat, then ends on a shop button.

Duration
10s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Launch Ad animation

Made for a product launch on Reels, Shorts or TikTok. Every second is a hard cut: the hook, the product name, the price against its old price, then your discount code on a chip. The cuts speed up as the name flashes between dark and light, and the ad settles on an end card with the product, a button and your store link. Set Hook, Product, Price, Old price, Code line and Code, then write the Button and Store link. Keep Product to two or three words so it holds its size on every cut. The button is part of the picture, so put a working link in your caption or bio.

Where it fits

  • As the first post on launch day, with the code already live in your store.
  • As a paid social ad, where the code shows which sales came from it.
  • At the end of a longer product video, as the ten seconds that carry the offer.

Filling it in

Write Hook as two or three words, such as New in. or Back in stock. Type Old price with its label, like Was £64. If your store is connected, the Store tab fills Product, Price, Old price and Code from a discount code tied to a product.

Format and timing

Launch Ad is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 10 seconds at 30 frames per second. It arrives in 6.2 seconds, holds for 3.2 and clears in 0.6, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan, and Pro opens it free for the first seven days.

What you can edit

  • Hooktext
  • Producttext
  • Pricetext
  • Old pricetext
  • Code linetext
  • Codetext
  • Buttontext
  • Store linktext

Questions about Launch Ad

Can I add a product photo?

No. It's built from type and colour, so it works for any product without a photo shoot.

Does the code apply itself?

No. Create the code in your store first, then type it into Code exactly as customers should enter it.

What size and length is it?

It's 1080 x 1920, a 9:16 portrait frame with its own background, and it runs for 10 seconds.

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