About the Waitlist Urgency animation

Two numbers telling one story from opposite ends, which is more persuasive than either alone. Only use it when the scarcity is true; a bar that has been three-quarters drained for a month is the fastest way to teach an audience to ignore you. The kicker is the editable part; the counts are authored rolls and belong in the source.

Where it fits

  • On a waitlist launch, when the spots are genuinely filling.
  • In a cohort announcement, as the urgency beat.
  • On a beta invite, near the close.

Filling it in

The kicker is the editable part, SPOTS FILLING FAST or 40 SEATS LEFT. The counts are authored rolls and belong in the source, so set them there when the real numbers change. Only use it when the scarcity is true; a bar drained for a month teaches an audience to ignore you.

Format and timing

Waitlist Urgency is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.2 seconds, holds for 2.0 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Bar colourcolor

Questions about Waitlist Urgency

Why do the two numbers move in opposite directions?

Because they tell one story from opposite ends: joins climbing while spots drain. Together they are more persuasive than either alone.

Can I change the join count?

In the source, not the fields. The roll is keyframed to its destination, so edit the Lottie before exporting to change where it lands.

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