About the New Post Alert animation

The cross-post nudge — a story that points at a feed post without screenshotting it. Building the grid first and landing the new tile last is the whole read: it says where the post sits, not just that it exists. Keep both lines short, since this is watched at story scale for about a second and a half.

Where it fits

  • As a Story pointing at a new feed post without screenshotting it.
  • On launch day, as the cross-post nudge.
  • In a series, each time a new episode lands on the grid.

Filling it in

Keep both lines short, since this is watched at story scale for about a second and a half. The tile label is NEW and the tile colour marks it. The headline says what happened and the sub line asks for the action: go show it some love.

Format and timing

New Post Alert is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.2 seconds, holds for 2.0 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Headlinetext
  • Sublinetext
  • Tile labeltext
  • Tile colourcolor

Questions about New Post Alert

Why build the grid first?

Because landing the new tile last is the whole read. It says where the post sits on the profile, not just that it exists, which is what sends someone to look.

Does it show my real posts?

No. The tiles are plates, so nothing is screenshotted from the app. That is what lets you post it before the feed post is even live.

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