A column growing in first, then four rows arriving in turn with their ticks and crosses drawn on beside them.
The switch pitch for a category with an obvious incumbent, laid out as the table people already expect. Four rows is the whole grid, so pick the four differences that survive a sceptical read, and keep each to three or four words — both columns share the width and a long row crowds its own tick. Write claims you can evidence: a comparison graphic is the one piece of creative competitors screenshot back at you.
Four rows is the whole grid, so pick the four differences that survive a sceptical read, and keep each to three or four words: Free returns, Ships in 24h. Write claims you can evidence, since a comparison graphic is the one piece of creative competitors screenshot back at you. The column colour is the US column.
Us vs Them is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 5 seconds at 30 frames per second. It arrives in 1.7 seconds, holds for 2.5 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
The column header is a field, so you can. THEM is safer and usually reads as the obvious rival anyway. A named brand invites a reply.
No. The US column gets ticks and the THEM column gets crosses on every row. Only put rows where that is true.
