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Facebook Follow Square

A Facebook follow button where the plus rotates out as a tick is struck across the same spot.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Facebook Follow Square animation

One object changes rather than two icons crossfading, which is what makes the swap read. Use it for a page rather than a personal profile. The detail line should say how often you post, if the answer is flattering.

Where it fits

  • As a square post asking followers of a page, not a profile.
  • In a local business clip cut for the feed.
  • As a looping prompt in a Facebook group announcement.

Filling it in

Use a page rather than a personal profile. The two labels are the before and after, and the plus rotates out as a tick is struck across the same spot. Add a detail line about how often you post if the answer is flattering; otherwise leave it out.

Format and timing

Facebook Follow Square is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.9 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Pagetext
  • Buttontext
  • After the presstext
  • Button colourcolor

Questions about Facebook Follow Square

Why does the plus rotate rather than fade?

Because one object changing reads as an action. Two icons crossfading reads as a swap. The plus turning and the tick striking across it is a single gesture.

Does it work for a group join?

Yes. Change FOLLOW to JOIN and FOLLOWING to JOINED, and the card reads as a group join. The mechanism does not care what the label says.

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