An Instagram follow button held down while a charge crosses it at a constant rate.
Hold To Follow slows the ask down, which suits accounts where you would rather have fewer, more deliberate follows. The charge runs for about a second. Pair the handle with a detail line that gives somebody a reason, not just an instruction.
The handle with the @, the button label as the instruction, HOLD TO FOLLOW, and a detail line that gives a reason rather than repeating the instruction. The charge runs for about a second, so leave it room to play. The button colour tints the charge.
Instagram Hold To Follow is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 4 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.9 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
It is a stylised press rather than a copy of a specific control. The hold slows the ask, which is the point; the tap versions in the library are for a quick prompt.
A reason. Photos most days, or one post a week, nothing sponsored. The default, keep it held for a second, is an instruction, and a reason converts better.
