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Instagram Profile Follow

An Instagram profile header with its stats row, and the follow button morphing across a shared edge.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Instagram Profile Follow animation

The posts, followers and following figures are what give the button its argument, so fill them in honestly rather than leaving the defaults. Profile Follow suits a feed post pointing at a second account, or a carousel's last slide.

Where it fits

  • As a feed post pointing at a second account, with the stats row as the argument.
  • As the last slide of a carousel about the account.
  • In a brand video, as the square end card.

Filling it in

Fill in the posts, followers and following figures honestly rather than leaving the defaults, because the stats row is what gives the button its case. The detail line says what the account posts. The button morphs across a shared edge from FOLLOW to FOLLOWING.

Format and timing

Instagram Profile Follow is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.9 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Nametext
  • Followerstext
  • Buttontext
  • Detailtext
  • Button colourcolor

Questions about Instagram Profile Follow

Is there a photo slot for the avatar?

The avatar is a plate, so the header looks finished without a photo. For a profile with your own picture and post tiles, the full Instagram page comp has image slots.

Can I hide the stats row?

Not on this card, and it would lose its argument. The numbers are the reason to follow. If you would rather not show them, the story follow header has none.

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