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Twitch Mobile Follow

A Twitch channel on a phone, with mark, name and category chip, and the follow button flooding from the point of contact.

Duration
4s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Twitch Mobile Follow animation

The category chip is there because it is the one thing that tells a new viewer what the channel does, and a follow prompt that cannot say that is asking for a lot on very little. Set it to what you actually stream. Suits clips cut for Shorts and Reels.

Where it fits

  • In a clip cut for Shorts or Reels, pointing people at the channel.
  • As a vertical promo before a stream, with the category you are about to play.
  • In a mobile-first ad for a channel, showing the phone layout.

Filling it in

The category chip is the one thing that tells a new viewer what the channel does, so set it to what you actually stream. Use your channel name without the @, and a follower line as Twitch writes it. The button floods from the point of contact, so keep the purple or use your accent.

Format and timing

Twitch Mobile Follow is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 4 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.9 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Kickertext
  • Channeltext
  • Categorytext
  • Follower linetext
  • Button colourcolor

Questions about Twitch Mobile Follow

Why is the category chip on a follow prompt?

Because a follow ask that cannot say what the channel is asks a lot on very little. Just Chatting or a game name gives someone a reason in two words.

Does the layout match the Twitch mobile app?

It is a stylised version of the channel header on a phone, with the mark, the name and the chip in the places they sit. It is not a screenshot, so it stays usable in an ad.

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