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YouTube Hold To Subscribe

A YouTube subscribe button held down for a full second before it commits.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the YouTube Hold To Subscribe animation

Hold To Subscribe is the deliberate version of the most reflexive tap on the internet. Use it where you want the ask to carry some weight, on a channel trailer or a hundredth video. The bell appears with the subscribed state, so it doubles as a notification prompt.

Where it fits

  • On a channel trailer, where the ask should carry some weight.
  • On a hundredth video or an anniversary, as a slower, considered prompt.
  • As a square post asking for a subscription, with the bell appearing at the end.

Filling it in

Your channel name, then HOLD TO SUBSCRIBE and SUBSCRIBED as the two states. The hold runs a full second before it commits, so give it room. The bell appears with the subscribed state, so this also works as a notification prompt without a second card.

Format and timing

YouTube Hold To Subscribe is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 0.9 seconds, holds for 1.9 and clears in 1.2, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • Channeltext
  • Buttontext
  • After the holdtext
  • Button colourcolor

Questions about YouTube Hold To Subscribe

Is the bell an extra press?

No. It arrives with the subscribed state as part of the same gesture, so the card reads as subscribe and notifications in one hold. There is no separate bell tap.

When would I choose the tap version instead?

For a quick mid-video prompt. The hold is for a moment with weight, a trailer or a milestone, where a reflexive tap would feel too light.

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