Education

You're Doing It Wrong Typewriter Hook

One word typed, struck and swapped. The edit itself is the hook.

Duration
4s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the You're Doing It Wrong Typewriter Hook animation

You're Doing It Wrong Typewriter Hook is part of the Hook Captions set. One word typed, struck and swapped. The edit itself is the hook. Change the words and colours to match your channel, then export it to drop over your video.

Where it fits

  • One word typed, struck and swapped. The edit itself is the hook.
  • Hook, at the moment a viewer is most likely to act.

Filling it in

Place it where the viewer's eye already is, and keep it on screen for the full animation. Keep the words short so they read on a phone.

Format and timing

You're Doing It Wrong Typewriter Hook is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 4 seconds at 30 frames per second. It arrives in 2.0 seconds, holds for 1.3 and clears in 0.7, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan, and Pro opens it free for the first seven days.

What you can edit

  • Hooktext
  • Crossed outtext
  • Correctiontext

Questions about You're Doing It Wrong Typewriter Hook

Can I change the words?

Yes. Every label in the animation is editable, so you can write it in your own words or language.

Which editors does it work with?

Any of them. Export it as a video and place it over your footage in the editor you already use.

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