Two rows arriving in turn, a tick on the first and a cross on the second, split by a drawn rule.
The correction post: the way to do it, then the way everyone does it. The order matters, because leading with the do means someone who leaves after two seconds still leaves with the advice. Write the don’t as something you have actually seen — a strawman is what makes this format read as content rather than teaching.
Lead with the do, so someone who leaves after two seconds still leaves with the advice. Write the don't as something you have actually seen, not a strawman. Each holds about two lines. The title is the rule in a few words and the tick colour is the accent.
Do And Don't Pair is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 1.3 seconds, holds for 2.3 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
Because attention drops fast. If the first thing on screen is the mistake, half the audience has gone before the fix arrives. The advice leads, the contrast follows.
No. The tick on the first row and the cross on the second are the structure. The labels are yours; the marks are what make the pair read.
