About the Subscribe Percent animation

The guilt-trip subscribe card, and it works because the number is about the person watching rather than about the channel. Use a figure you could defend if asked. The roll is authored in the source, so change it there when your real ratio changes. Two lines, no more: the statistic and the ask, with nothing between them to soften it.

Where it fits

  • As a mid-video subscribe card that addresses the viewer rather than the channel.
  • In an outro, as the statistic before the ask.
  • On a Short, as the two-line guilt trip.

Filling it in

Use a figure you could defend if asked. The roll is authored in the source, so change it there when your real ratio changes. Two lines, no more: the statistic and the ask, of viewers aren't subscribed, then fix that? it's free. The card colour is the ground.

Format and timing

Subscribe Percent is built at 640 × 360, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 3 seconds at 30 frames per second. It arrives in 0.2 seconds, holds for 2.0 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

What you can edit

  • First linetext
  • Second linetext
  • Card colourcolor

Questions about Subscribe Percent

Where do I find my real percentage?

YouTube Studio shows the share of views from subscribers under Audience. Subtract from a hundred. Most channels sit between sixty and eighty percent unsubscribed.

Why is the number not a field?

Because it rolls, and a rolling number has to know its destination in the keyframes. Edit the Lottie source to change where it lands.

More subscribe animations