Five steps stacking along their link lines, up and down, until the total counts to what they add up to.
The bridge chart, for explaining how a quarter got from its opening number to its closing one. The links are drawn between the steps so the additions and the deduction connect rather than float — a waterfall whose bars do not touch is a bar chart with gaps. Keep the churn step honest: the one negative bar is what makes the rest believable.
Name the five steps as the bridge actually runs, OPEN, NEW, UPSELL, CHURN, WINBACK. Keep the churn step honest; the one negative bar is what makes the rest believable. The total counter climbs to the figure you type and the note gives the comparison.
Waterfall Bars is built at 1920 × 1080, a 16:9 landscape frame, the shape of a YouTube video, a stream layout and most editing timelines, and runs 4 seconds at 30 frames per second. It arrives in 2.6 seconds, holds for 1.0 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.
The steps are fixed proportions with the fourth drawn as a deduction. Match your labels to that shape, or read the bars as the idea of a bridge and let the total carry the figure.
Because a waterfall whose bars do not touch is a bar chart with gaps. The links connect each step to the next so additions and the deduction read as one path.
