Commerce

Forward motion

A cropped sole fills the opening frame. A sharp vermilion cut introduces a diagonal trainer and oversized sports typography, followed by a quiet product card.

Duration
8s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Forward motion animation

Forward motion is an eight-second product animation with editable photos, text and colours. A cropped sole fills the opening frame. A sharp vermilion cut introduces a diagonal trainer and oversized sports typography, followed by a quiet product card. Add a product photo and choose Remove background to place a cutout in the scene. Sample prices and product details are illustrative.

Where it fits

  • A cropped sole fills the opening frame. A sharp vermilion cut introduces a diagonal trainer and oversized sports typography, followed by a quiet product card.
  • Product launches, shop updates and vertical social ads.

Filling it in

Use a sharp product photo with a clear edge. Select the photo in the editor, then choose Remove background. Keep the headline short and check the cutout before exporting.

Format and timing

Forward motion is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 8 seconds at 30 frames per second. It arrives in 3.2 seconds, holds for 2.8 and clears in 2.0, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan. The free plan shows a watermarked preview.

What you can edit

  • Call to actiontext
  • Pricetext
  • Product photoimage
  • Closing brandtext
  • Brandtext
  • Product detailtext
  • Kickertext
  • Headlinetext
  • Opening linetext
  • Background colourcolor
  • Accent colourcolor

Questions about Forward motion

Can I use my own product photo?

Yes. Replace the sample photo, then remove its background in the editor. You can restore the original photo or undo the change.

Can I change the offer?

Yes. Product details, price, headline, brand and call to action are editable. Replace the sample details with your own.

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