Promo

This or That

A two-photo poll for a listing that asks followers to choose A or B and shows the split you set.

Duration
5s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the This or That animation

Use it when you want comments on a listing, asking people to choose between two rooms or features. Your two photos appear as A and B, then each side's share fills in as its percentage counts up. Upload Photo A and Photo B, name them in Label A and Label B, and set Percent A and Percent B so they add up to 100%. The question is split across Headline and Headline, second line, and Brand, Letter A, Letter B and Call to action can be edited too. The figures are ones you type, not live votes, and followers reply in the comments as usual.

Where it fits

  • Over a listing with two standout rooms, to ask followers which one they'd choose.
  • While deciding which room to lead with in the listing photos, to see what followers prefer.
  • In a neighbourhood post, to compare two nearby parks, streets or cafes.

Filling it in

Pick two photos with similar light so neither side looks weaker by accident. Keep Label A and Label B short and in caps, for example THE BATHROOM or THE VIEW. Change Call to action to match where you want answers, such as REPLY A OR B.

Format and timing

This or That is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 5 seconds at 30 frames per second. It arrives in 2.5 seconds, holds for 1.7 and clears in 0.7, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan. The free plan shows a watermarked preview.

What you can edit

  • Brandtext
  • Headlinetext
  • Headline, second linetext
  • Letter Atext
  • Letter Btext
  • Photo Aimage
  • Photo Bimage
  • Label Atext
  • Percent Acounter
  • Label Btext
  • Percent Bcounter
  • Call to actiontext

Questions about This or That

Can I use my own photos?

Yes. There are two photo slots, Photo A and Photo B. Pick images where the room sits in the centre of the frame.

Can the percentages show other numbers?

Yes. Percent A and Percent B count up to whatever you type. Nothing comes from real votes, so choose numbers that add up to 100%.

What size is it?

1080 x 1920, a 9:16 portrait frame with its own background, running for 5 seconds.

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