Promo

What It Buys

A vertical post showing what a set budget buys in your area, with a full-screen home photo and its specs.

Duration
5s
Frame
1080 × 1920
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the What It Buys animation

Use it for the familiar what-your-budget-buys format, showing buyers what a price gets them locally. Your photo fills the screen while a two-line headline and a specs line with beds, baths and floor area come in. Upload the home to Photo, set Headline and Headline, second line to the price and the place, and edit Specs and Brand. Base the price and specs on a real listing, and keep Specs to one line.

Where it fits

  • In a series comparing what the same budget buys in different neighbourhoods.
  • Over the opening of a listing video, before the walkthrough starts.
  • When a home comes to market at a notable price, as a quick vertical post.

Filling it in

Put the price in Headline and the place in Headline, second line, so each line stays short. Write Specs in caps as the default does, with beds, baths and floor area. Choose a portrait Photo, or one with the main feature centred, as the frame is tall.

Format and timing

What It Buys is built at 1080 × 1920, a 9:16 portrait frame, the shape Reels, TikTok, Shorts and Stories fill from edge to edge, and runs 5 seconds at 30 frames per second. It arrives in 2.0 seconds, holds for 2.3 and clears in 0.7, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K on a paid plan. The free plan shows a watermarked preview.

What you can edit

  • Photoimage
  • Headlinetext
  • Headline, second linetext
  • Specstext
  • Brandtext

Questions about What It Buys

Can I use my own photo?

Yes. There's one photo slot, Photo, which fills the frame. A portrait image works best.

What size is it?

1080 x 1920, a 9:16 portrait frame with its own background, running for 5 seconds.

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