Promo

Feature Checklist

Four check marks drawing themselves in beside a tall property panel, one reason at a time.

Duration
4.4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Feature Checklist animation

The post for a house whose case is a list rather than a photograph — the garden, the parking, the roof, the walk to the station. Each tick draws rather than appearing, which is what makes the list read as being counted out instead of displayed. Keep every reason to three or four words: this is watched at thumbnail scale and a full sentence in that column is a sentence nobody reads.

Where it fits

  • For a house whose case is a list rather than a photograph.
  • In a buyer update, as the four reasons to book.
  • On a brokerage feed, as the what-you-get format.

Filling it in

Keep every reason to three or four words: South-facing garden, Two off-street bays. This is watched at thumbnail scale and a full sentence in that column is a sentence nobody reads. The footer carries the address and the price, and the photo is a tall crop.

Format and timing

Feature Checklist is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4.4 seconds at 30 frames per second. It arrives in 0.7 seconds, holds for 2.9 and clears in 0.8, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Kickertext
  • Titletext
  • Reason 1text
  • Reason 2text
  • Reason 3text
  • Reason 4text
  • Footertext
  • Photoimage

Questions about Feature Checklist

Why do the ticks draw rather than appear?

So the list reads as being counted out rather than displayed. Each mark drawing in is one reason landing, which is what makes four short lines feel like an argument.

Can I use it for five reasons?

There are four slots and the title says 4 REASONS. Pick the four strongest. A list this short is persuasive because it is short.

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