Promo

Price Drop Counter

The old price is struck through while the new one counts down to land beneath it, two photos of the property holding the frame alongside.

Duration
4.2s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Price Drop Counter animation

Use this when the reduction is the story and you have images to prove the house is worth the second look. The counter runs down rather than cutting, which reads as a decision being made instead of a number being replaced. Both photo slots compose without an image in them, so this is postable the hour a price changes and improvable later when the photographer sends files.

Where it fits

  • As a square post the hour a listing's price changes.
  • In a buyer update, with two photos to prove the house is worth the second look.
  • On a brokerage feed, as the recurring price-drop format.

Filling it in

The old price is text and the new one counts down beneath it, so the detail line should carry the reduction and a fact: Reduced $136,000, 3 bed. Both photo slots compose empty, so post first and add the photographer's files later. The rail colour is the accent.

Format and timing

Price Drop Counter is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4.2 seconds at 30 frames per second. It arrives in 0.5 seconds, holds for 2.8 and clears in 0.9, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Kickertext
  • Old pricetext
  • Detail linetext
  • Photo 1image
  • Photo 2image
  • Rail colourcolor

Questions about Price Drop Counter

Why does the new price count down rather than cut in?

Because a countdown reads as a decision being made rather than a number being replaced. The old figure is struck through while the new one settles beneath it.

What photos work in the two slots?

An exterior and the best interior, both landscape. The slots hold the frame alongside the price, so a bright, uncluttered pair does the most work.

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