Promo

Yard Sign

A yard sign driving into the ground, the board settling on its bottom edge and a rider clipping up to lock.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Yard Sign animation

The oldest listing graphic there is, animated as the object it actually is — the post goes in first, the board takes the weight, the rider clips on last. Use it for the announcement rather than for a price change, since the rider is the only line that moves and it should carry the news. One rock after it lands and it settles, which is the difference between a sign and a sticker.

Where it fits

  • As the announcement post, the day a listing goes live.
  • In a Story, with the open house on the rider.
  • On a brokerage feed, as the recurring for-sale format.

Filling it in

The rider is the only line that moves, so it should carry the news: JUST LISTED, OPEN SUNDAY, PRICE IMPROVED. Brokerage, headline, price and address fill the board. Use it for the announcement rather than a price change, and set the board colour to the brokerage's.

Format and timing

Yard Sign is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 0.1 seconds, holds for 3.5 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Brokeragetext
  • Headlinetext
  • Pricetext
  • Ridertext
  • Addresstext
  • Open housetext
  • Board colourcolor

Questions about Yard Sign

Why does the sign rock after it lands?

Because a real sign does. The post goes in, the board takes the weight, one rock and it settles. That settle is the difference between a sign and a sticker.

Can I add a photo of the house?

Not on this card. It is the sign alone, which is what makes it read at a glance. Pair it with a photo post or cut it over exterior footage.

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