Promo

Mortgage Estimate

A monthly payment over three cost bands landing from alternating sides, with a caliper bracket drawing out from its own centre.

Duration
4s
Frame
1080 × 1080
Export
MP4, GIF, MOV (alpha)
Resolution
Up to 4K

About the Mortgage Estimate animation

A light-ground counterpart to the price posts, for the buyer who has stopped thinking in asking prices. The bands arrive from opposite sides so the total reads as three things adding up rather than one figure appearing. The footer is not decoration: a payment quoted without its rate, term and deposit is the number people feel misled about later, so put the real assumptions there.

Where it fits

  • As a light-ground post for the buyer thinking in monthly figures.
  • In a first-time buyer series, showing what a payment is made of.
  • On a lender's feed, one card per scenario.

Filling it in

Name the three bands as the payment actually splits and give each its figure. The total should be their sum. Put the real assumptions in the terms line, 30-yr fixed, 6.4% APR, 20% down, because a payment quoted without them is the number people feel misled about later.

Format and timing

Mortgage Estimate is built at 1080 × 1080, a square frame, which sits in a feed post without cropping and centres neatly over wider footage, and runs 4 seconds at 30 frames per second. It arrives in 0.3 seconds, holds for 3.3 and clears in 0.4, so cue it a beat before the moment it labels. Export it as an MP4 for a timeline or a feed, a GIF where video will not embed, or a MOV with an alpha channel to lay it over footage with nothing behind it. Renders go up to 4K, and the free plan exports at 720p with a watermark.

Who reaches for this

What it gets used for

What you can edit

  • Kickertext
  • Totaltext
  • Band 1text
  • Band 1 valuetext
  • Band 2text
  • Band 2 valuetext
  • Band 3text
  • Band 3 valuetext
  • Terms linetext
  • Caliper colourcolor

Questions about Mortgage Estimate

How is this different from the monthly payment breakdown?

This one is light-ground with each band carrying its own figure and a caliper bracket. The other rolls the total up over three unlabelled bars with a photo. Pick by whether you want the numbers or the picture.

Why do the bands come from alternating sides?

So the total reads as three things adding up rather than one figure appearing. Each arrival is a separate part of the payment landing in the stack.

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